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02/22/2023
2:22PM

 

Our Story: From the Court to the Culture

Welcome to Bagel Dept. — where tennis meets style, and the biggest inside joke in the sport becomes something you can wear.

In tennis, a “bagel” means you won a set 6–0. It’s dominance, edge, and a little bit of swagger all rolled into one. To players, it’s more than a score — it’s a flex, a laugh, and a part of the game that only insiders truly get. That’s why we built Bagel Dept.: to turn that energy into a lifestyle.

Edge on Court, Style Off Court

Bagel Dept. was created to bring that competitive edge to the court while carrying a sense of style off the court. Our pieces are designed to move between both worlds — sharp enough for a match, effortless enough for the street. Whether you’re stepping onto cracked public courts or heading out in the city, we’ve got you covered.

From Inside Joke to Identity

Every tennis player knows the smirk that comes with hearing “bagel.” It’s the word that gets a laugh, sparks a memory, or reminds you of that one match you’ll never forget. For us, it’s the perfect symbol: simple, bold, and instantly recognizable. We’ve taken that word and turned it into something bigger — a brand that players, fans, and style-setters can rep with pride.

More Than Just Merch

Bagel Dept. isn’t just about hats and fits — it’s about the culture of tennis and the people who make it unforgettable. We celebrate the beauty of the game, but also the humor, grit, and personality that live inside it. Our mission is to keep pushing tennis into new spaces, blending sport with lifestyle in a way that feels fresh, authentic, and true.

This is Bagel Dept. — born on the court, built for everywhere.

Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.

Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.

“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™